DevSeries Arsenal Reloaded Rivals Toy Background

I modeled this environment for the DevSeries Arsenal Reloaded Rivals​ box art. This is one of the first toy backgrounds I worked on at Jazwares.

DevSeries is a new gaming brand of products developed in partnership with creators of the most popular user generated content in online gaming.

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The DevSeries line from Jazwares represents a smart and fun fusion of physical toys and digital gaming, building on the massive popularity of Roblox. These collectibles go beyond simple action figures as they offer an immersive cross platform experience that brings beloved Roblox games into kids’ hands. Here's an in depth look at what makes DevSeries fresh, engaging, and cleverly designed for a generation raised on screens.

Origin and Concept

DevSeries was launched by Jazwares to replace and enhance earlier Roblox branded toy lines. It focuses on creating standalone products, not franchise wide, that celebrate the most popular Roblox experiences by turning them into physical toys while remaining connected to their digital counterparts. Each item includes a unique virtual item code redeemable in game, enabling real world collectors to unlock exclusive digital rewards.

What’s in the Lineup?

According to The Toy Insider, the DevSeries line comes in six main formats:

1. Plush

2. Squooshems (soft, squeezable foam figures)

3. Hangers (clip on collectibles)

4. Mystery Figures (blind multi part figures)

5. Multi packs

6. Collector Bundles

Collectively, these offerings span nine Roblox experiences including Brookhaven, Murder Mystery 2, Tower of Hell, Jailbreak, Build a Boat for Treasure, Livetopia, Arsenal Reloaded, Hide and Seek Extreme, and Ninja Legends.

Genres and Characters

The Roblox fandom in the DevSeries line is varied.

• Plush: Soft toys like Brookhaven’s Chief Rotten or Arsenal's Blue Rex are cute and collectible.

• Hangers: Backpack friendly clips featuring characters like Friendly Zombie from Brookhaven or Monkey Banana Suit from Arsenal.

• Squooshems: Soft, squishy figures for tactile play such as Therapeutic Playground T Rex or Murder Mystery’s Nikilis.

• Mystery Figures: Blind boxed, articulated 2.75 inch figures that include mix and match accessories and bonus virtual codes. For example, the 12 figure series includes Brookhaven, Jailbreak, Hide and Seek, and Ninja Legends characters.

• Multi packs: Themed collections of multiple figures like Brookhaven’s “Most Wanted” pack.

• Collector Bundles: Bundles for newcomers offering a mix of plush, hangers, and squooshems with multiple codes providing a balanced starter set.

Interactive Design and Quality

A major selling point is the variety of tactile experiences and the durable, quality execution.

• Articulation and customization: Mystery Figures stand at approximately 2.75 inches with moving joints and interchangeable parts, enabling kids to mix and match figures. One Amazon reviewer praised their flexible hands and cute costumes, calling them a great gift for a 7 year old.

• Soft and squishy: The Squooshems are small foam figures ideal for sensory play and perfect for fidgeters.

• Collectible appeal: Blind boxes or packs fuel the excitement of chance discovery and completing collections.

YouTube unbox videos also highlight the appeal. Kids enjoy the reveal, the physical and digital crossover, and shareable story moments in their favorite Roblox worlds.

Age and Pricing

• Age Range: Recommended for ages 6 to 8 and up

• Price Range (MSRP):

  • $4.99 for hangers or squooshems

  • $24.99 for a six pack of mystery figures

  • Collector bundles usually run about $19.99

This price spectrum caters to various budgets, encouraging both impulse buys and full collection investing.

Digital Integration

The virtual item code included in every toy adds strong digital utility by unlocking exclusive skins, gear, or accessories in Roblox. This bridge encourages physical play without losing the allure of screen time. It’s a tangible way to enhance digital avatars and deepen engagement with the corresponding Roblox experiences.

Parent and Kid Friendly Appeal

• Screen free encouragement: DevSeries toys offer tangible play alongside the digital world, suitable for offline play.

• Collectibility: Blind boxes, mix and match parts, and in game codes make collecting compulsively fun.

• Relatability: Characters like Blue Rex or Pyxl echo familiar Roblox tropes, resonating with gaming fans.

• Social and imaginative play: Toys can morph into role play props, trading items, or storytelling catalysts.

For example, The Toy Insider views DevSeries as something tech savvy kids who play Roblox will appreciate for its hands on element, and non Roblox fans might connect through tactile appeal alone.

Highlights From The Series

• Mystery Figures: Collectible blind box style, approximately 2.75 inches tall with accessories. Mix and match kits let kids create their versions of iconic characters.

• Squooshems: Small foam figures that are tactile, collectible, and great for fidgeting or giveaways.

• Hangers: Portability with style. Clip on a backpack or purse and swap out as desired.

• Plush: Larger, huggable characters with distinct identities such as Arsenal's Blue Rex or Brookhaven's Chief Rotten.

• Multipacks and Bundles: Allow for wider collection building or gift ready sets.

Collectors and Community Reception

Community feedback is enthusiastic.

• Amazon reviews emphasize quality assembly and enjoyable design, especially praising articulation.

• YouTube unboxers frequently show delight in revealing new figures and codes with packaging designed to build anticipation.

• Gamestop listings reinforce this appeal, noting that mix and match capability lets you customize the skins of your favorite characters.

• Roblox Wiki outlines each toy type and all nine games represented, highlighting completeness and scope.

Tips for Collectors and Parents

1. Start with bundles to grab a collector's set including plush, hanger, squooshem, and codes.

2. Blind buy basics excite curiosity but you'll likely need several to complete a set.

3. Mixing formats delivers varied sensory and play experiences.

4. Encourage redeeming codes in game to make the digital reward real and immediate.

5. Learning about the game franchises like Arsenal Reloaded or Tower of Hell enhances imaginative play.

Final Take

The DevSeries line stands out as one of the most intelligently crafted lines of gaming adjacent toys in recent years. By anchoring itself in the Roblox universe with nine distinct game brands, multiple collectible formats, and excitement around mystery reveals, Jazwares tapped into a fervent fanbase while providing tangible, offline engagement.

Its strengths include:

• Variety including plush, hangers, squooshems, mystery figures, packs, and bundles

• Quality and playability with articulation, foam texture, and surprise elements

• Digital tie in through redeemable codes bridging offline and online worlds

• Price flexibility offering everything from five dollar impulse buys to twenty five dollar bundle presents

For parents, it offers a thoughtful blend of screen time and physical play. For kids, it’s a treasure trove of familiar game characters you can hold, swap, squeeze, collect, and redeem digitally. DevSeries isn’t just about scaling into dolls or figures. It’s a series built for cross dimensional play, and it nails the execution for a new generation.

If you're building a Roblox themed toy collection or want to introduce your child to the blend of offline and online worlds, DevSeries is a dynamic, well executed option that’s both collectible and playful.

*ChatGPT helped write this post.