Roblox Imagination Event Promo
- Rin Richardson
- May 20, 2024
- 4 min read
Updated: Jul 21
Roblox and Netflix collaborated to create the Imagination Event. This was a game experience promoting the 2018 computer animated film Next Gen. Several artists worked on this scene. I modeled the turtles and cake hats.



Next Gen (2018)
Next Gen is a Netflix animated feature film released in 2018 that blends science fiction, action, and heartfelt storytelling. Directed by Kevin R. Adams and Joe Ksander, the film is based on the Chinese graphic novel 7723 by Wang Nima. It explores themes of friendship, technology, and self-discovery through the story of a young girl named Mai and her extraordinary robot companion. Next Gen stands out for its engaging narrative, visually striking animation, and its exploration of the relationship between humans and technology.
The film is set in a futuristic city called Grainland, where advanced technology and robotics have become an integral part of everyday life. In this world, robots serve various functions from household assistants to powerful machines used for security. Despite this technological progress, the city harbors underlying tensions related to control, corporate power, and the potential misuse of technology.
At the center of the story is Mai Su, a lonely and rebellious teenager who struggles with personal challenges following the loss of her parents. Mai lives with her grandmother, and the two share a strained relationship due to Mai's difficulty expressing her feelings and adapting to her circumstances. Mai's life changes dramatically when she encounters 7723, a highly advanced combat robot with artificial intelligence. The robot is designed for military purposes but is decommissioned and escapes into the city.
The meeting between Mai and 7723 sparks a unique friendship that becomes the heart of the film. Initially wary of each other, Mai and 7723 soon form a close bond as they navigate the dangers posed by powerful corporate forces seeking to control the robot’s technology. Their relationship explores themes of trust, acceptance, and the search for identity. Through their interactions, both Mai and 7723 learn valuable lessons about empathy, loyalty, and courage.
The plot develops as Mai and 7723 find themselves pursued by a large corporation called IQ Robotics, which intends to harness the robot’s capabilities for its own purposes. The corporation’s CEO, a character named Justin Pin, represents the technological ambitions and ethical questions surrounding artificial intelligence and corporate influence. The conflict between the protagonists and IQ Robotics provides a backdrop for thrilling action sequences and emotional moments that drive the story forward.
Next Gen features a mix of hand-drawn and computer-generated animation techniques, resulting in a visually dynamic experience. The animation style combines expressive character designs with detailed backgrounds and futuristic cityscapes. The robot 7723 is designed with sleek, modern aesthetics, contrasting with the more organic and emotional portrayal of human characters. This visual contrast highlights the film’s exploration of the intersection between humanity and technology.
The voice cast contributes significantly to the film’s appeal. The character of Mai is voiced by Charlyne Yi, who brings depth and authenticity to the role of the young protagonist. John Krasinski voices 7723, imbuing the robot with a blend of humor, curiosity, and warmth. The supporting cast includes notable voices such as David Cross, Constance Wu, and Michael Peña, adding to the film’s engaging and diverse character lineup.
One of the strengths of Next Gen lies in its ability to appeal to a broad audience. While primarily targeted toward children and families, the film also offers themes and questions that resonate with older viewers. It touches on issues related to technology’s impact on society, the ethical considerations of artificial intelligence, and the importance of human connection in an increasingly digital world.
The film’s narrative structure balances action-packed sequences with quieter, character-driven moments. Scenes of intense robot battles and futuristic technology are interspersed with scenes that focus on Mai’s emotional journey and her growing friendship with 7723. This balance allows the film to maintain excitement while providing depth and meaning to the characters’ experiences.
Music and sound design play a vital role in creating the atmosphere of Next Gen. The soundtrack includes a mix of original scores and contemporary tracks that complement the film’s tone and pacing. Sound effects enhance the futuristic setting, from the hum of advanced machinery to the explosive energy of action scenes. Together, these elements immerse viewers in the vibrant world of Grainland.
The film also explores the theme of empowerment through technology. Mai, initially isolated and unsure of herself, discovers strength and confidence through her partnership with 7723. The robot, though created for combat, learns empathy and friendship, showing that technology can be a force for good when guided by positive human values. This message encourages viewers to consider the role of technology in their own lives and the potential for it to enhance human experiences.
In addition to its entertainment value, Next Gen prompts thoughtful discussions about the responsibilities that come with technological advancements. The portrayal of IQ Robotics and its CEO highlights the dangers of unchecked corporate power and the ethical dilemmas posed by artificial intelligence. The film suggests the need for balance between innovation and humanity, emphasizing compassion and integrity.
Next Gen was well received for its animation quality, storytelling, and voice performances. It has been praised for addressing complex themes in an accessible way, making it a meaningful addition to the genre of animated science fiction. The film also showcases the growing influence of streaming platforms like Netflix in producing high-quality original content that can reach global audiences.
The collaboration between Netflix and the filmmakers exemplifies the evolving landscape of animation and entertainment. By delivering a story that combines action, emotion, and thoughtful themes, Next Gen demonstrates how animated films can offer both excitement and substance. Its release contributed to the expanding catalog of animated features available on streaming services, making such content more accessible to diverse viewers.
In conclusion, Next Gen is a compelling animated film that combines futuristic adventure with heartfelt storytelling. Through the relationship between Mai and 7723, the film explores themes of friendship, identity, and the ethical implications of technology. Its vibrant animation, engaging voice cast, and balanced narrative make it an enjoyable and thought-provoking experience for viewers of all ages. As a work of science fiction animation, Next Gen stands as a notable contribution to the genre, inviting audiences to reflect on the possibilities and challenges of a technologically advanced future.
*ChatGPT helped write this post.